Saturday, July 10, 2010

Riding Sponsorship...How Good Do You Have To Be?

I was just wondering what level of riding you have to be at for a small sponsorship not for Devocoux or anything, but somehting smaller. I would also like to hear if you have been sponsorship how you got it and what you had to do. Thanks!
Yes, you have to be good. Also, you have to be willing to promote the business or product that is sponsoring you.



Most businesses are willing to be sponsors because it allows them to market to a group of people who will want to buy their product. So if you are a successful rider and you use XYZ feed, then people will see this and may also want to feed XYZ to their horses to see if it can help them be successful.



Remember that sponsorships are not donations. Sponsorships are marketing opportunities for whoever is interested in being a sponsor.



Find a small feed store or a new product that is looking to get more exposure. Is there a local woman making/selling her own horse cookies? She may be willing to sponsor you if you have her logo on your saddle pad. Think small to get started.
You have to do different programs. For example, USHJA has young rider development programs that you can get noticed for a sponsor through. You need a good trainer too. Sponsors lean towards riders that will actually win and having a good trainer increases that. You only get a sponsor if you are super competitive. You have to show at all the big shows.



To help get a sponsorship I recommend getting your name noticed in the equestrian world by catch riding at shows and showing in the equitation. Good riding pays off to good sponsorships.



So in other words you have to be beyond good, You have to already have the money to get competitive to get looked at by a sponsor.

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